Advertising Principles And Practice

However the Effie is one important award which is given for effectuality (visit EFFIE Worldwide at mad. Effie. Org ) The New York Ameri burn Marketing Association introduced these awards in 1968 and it honors the real world work of agency/client partnerships that frame, manage, and build brands In sumptuous 1996 Ionians launched one of the nigh memorable ads lively, music-filled commercials featured dogs, dolls, a grinning Nipponese man, and the tag line Enjoy the Ride yet the campaign failed as no car was shown and Ionians lost share and posted losses that course of instruction Characteristics of Effective AdsTypes of advertisement The Ideas and Struck are examples of Brand Advertising which is most visible and some commercials use humor to create brand knowingness Retail or Local Advertising focuses on retailers or manufacturers in small areas tit objective of stimulating store traffic and create distinctive image for store or manufacturer e. G. White joggle Political / Dir ectory Advertising Politicians advertise to vote for them or their ideas as in ASSAI and some other countries. Critics feel this can focus more on image than on issues, and voters concentrate on the emotional parts ignoring the captious differences Directory advertize helps people in how to buy products and services e. G.Yellow Pages Direct-Response advertising can use any medium including Direct mail and tries to stimulate sales directly and Internet helps here How Ad Agencies are Organized handbill Management acts as liaison been the client and the agency. at a time the client establishes the guidelines for a campaign and perhaps even one advertisement, accounts perplexity handles day-to-day progress Creative Development and Production includes copy,rites, art directors, producers, assure creators, coaches, etc Media mean and Buying plans, buys and researches on the use of different media Account Planning and Research act as strategic specialists who prepare recommendatio ns about consumers wants, involve and relationship to the clients brand, and how advertising should work to satisfy those needsInternal services includes traffic department, bulls eye production, financial services, and human resources or personnel a-to-8 Advertising and Institutional Advertising B-to-B includes messages directed to retailers, wholesalers, and distributors and also to industrial purchasers, professionals like lawyers, physicians but not to world-wide consumers through professional journals This is also called corporate advertising and aims to establish corporate identity or winning public over to the companys point of face e. G. Tobacco companies are running ads on positive things they are doing, also ads for pharmacy companies Public Service / Interactive In Public Service Announcements (AAAS) the message is on behalf of good causes like stopping drunk impulsive or preventing child abuse. These ads are usually created by ad professionals unaffixed of charg e and the media often donate space and time Interactive advertising is delivered to individual consumers who have access to computer and internet.